How can you effectively learn digital marketing through online courses?

I like to get involved in developing stuff that looks beautiful, works great and makes business sense. When I first started to work in startups I focused on the business development side. Currently, I do Product & Digital Marketing and through my day to day job, I am forced to approach the business in a holistic way.

As a professional, I needed to get specific expertise on the Product Marketing in order to have the full picture of the business.

Working in a startup requires the ability to learn (super) fast and be capable to apply knowledge and get results. Having little expertise on digital marketing I started to take online courses. I started to play with Facebook Ads and attend an online course called Facebook Ads & Facebook Marketing Mastery Guide 2017. It was helpful at the beginning but as soon as I started to dive deeper and face constant challenges about user acquisition and user retention, a Facebook guide for beginners was not enough anymore.

I’ve read about Digital Marketing Nanodegree Program on TechCrunch. I checked their website and I got excited about the course because it gives you the opportunity to establish a broad-based understanding of the whole digital marketing ecosystem.

Why did I choose the Digital Marketing Nanodegree program by Udacity ?

1. The course concept and the curricula give you a 360-degree understanding of the field. You will be completing projects in various domains in digital marketing and build real marketing expertise and an online portfolio for recruiters.
2. The course content is made in partnership with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp.
3. A mentor will be assigned to you and will offer support during the course. You can interact with peers through the Slack channels and Facebook groups to discuss projects and ideas.
4. The course takes 3-months and provides personalized support right from the enrolment to graduation.
5. After graduation, you’ll have access to the course and can review the lessons you need.